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SsangYong Motor UK extends sponsorship for a further five years

Thursday, May 24, 2018 - 14:45

Following a successful partnership in 2017, SsangYong Motor UK is delighted to announce that it has extended its sponsorship of Blenheim Palace Horse Trials for a further five years.

SsangYong Blenheim Palace Horse Trials takes place in Oxfordshire from 13-16 September 2018 and is one of the highlights of the equestrian year.  With the stunning backdrop of Blenheim Place, a UNESCO World Heritage Centre, home of the Duke of Marlborough and birthplace of Sir Winston Churchill, it has one of the most beautiful settings of any sporting event in the country.

Nick Laird, managing director of SsangYong Motors UK, said: “We are delighted to become title sponsor of SsangYong Blenheim Palace Horse Trials for the second year running and, moreover, to extend our contract until 2023. This agreement underlines our commitment to trials and our growing relationship with the Blenheim Palace Horse Trials team - which we are very much looking forward to developing for many years to come.”

Blenheim Palace Horse Trials has become an integral part of SsangYong’s marketing activities and the brand’s biggest single sponsorship investment. Complimenting the firm’s focus on 4x4 vehicles and SUVs (Sports Utility Vehicles), the horse trials presents a perfect platform for the all-new SsangYong Musso pick-up truck, which goes on sale in the UK in July.

Mandy Hervieu, Event Director of the SsangYong Blenheim Palace Horse Trials, said: “For us as organisers having the support of a company like SsangYong allows us to make investments and improvements to the event for the benefit of all of those involved, which we hugely appreciate, while working with brands who are committed to our sport and have inspirational targets is just a bonus!”

As well as the sporting action, the SsangYong Blenheim Palace Horse Trials features excellent, carefully selected, shopping opportunities. There is a full and varied programme in the Attractions Arena every day, superb children’s entertainment and great food, ranging from locally produced outlets to a range of dining packages.